For Mitchell Modell, this isn't just another clothing brand—it's personal. After his family's name became synonymous with sporting goods for more than 131 years, Mitchell made multiple attempts to purchase the family brand back and continue its legacy. When those efforts were unsuccessful, he launched MitchellModells.com to reconnect with customers who had supported his family for generations. According to Mitchell, he was later forced to take the site down after receiving a cease-and-desist demand. Throughout the process, he has consistently emphasized that he has no affiliation with Modell's Sporting Goods, Modells.com, or "Got to Go to Mo's." His mission has always been about preserving the values his family built: treating customers with honesty, respect, and exceptional service.

Those same values are reflected in every order today. Unlike many retailers that charge for delivery, Mitchell believes customers shouldn't have to pay extra just to receive the products they love, which is why shipping is free on every order. In contrast, the current Modells.com shipping policy applies minimum purchase thresholds and other limitations to qualify for free shipping. But Mitchell's vision extends far beyond apparel. In honor of his father, William D. Modell, 5% of all profits will be donated to prostate cancer initiatives focused on providing free PSA screenings for people who otherwise could not afford them. Mitchell's goal is ambitious yet deeply meaningful: to sell 100,000 shirts, fund thousands of free PSA tests, and help save thousands of lives through early detection. Every purchase becomes more than a shirt—it becomes part of a legacy built on family, community, and giving back.